New Beat The Scrum campaign launched!
The latest Beat The Scrum campaign has been launched today, celebrating the incredible work of the NHS and the impact it has on all of our lives.
#OurNHS sees rugby league players, supporters, and staff share how they have backed the Beat The Scrum programme and had their lives changed by the National Health Service. It also features contributions from the dedicated NHS staff working in services across Halton, Merseyside, Knowsley and St Helens.
Beat The Scrum aims to engage and educate the public on how to choose the right services when they are ill or injured, and lead healthier lifestyles.
A key aim is to raise awareness of how by choosing local Walk-In or Urgent Care Centres in situations that aren’t serious or life threatening, instead of A&E departments, people can save themselves time and take pressure off local hospitals. The campaign has a vital purpose, with over 120,000 people from Warrington, Knowsley, St Helens and Halton unnecessarily visiting A&E departments in the 2016/17 year, at the cost of £10m.
With the Beat The Scrum programme generating more than 400,000 online video views and extensive local, national and regional coverage, as well as being heavily showcased at Super League games, it gives the NHS an important platform to inspire the public.
The new campaign comes as the NHS approaches its 70th Anniversary, launching year celebrations of the impact that the NHS makes on society and the everyday heroes that work for it.
The #OurNHS campaign features a host of incredible stories, from people of all ages, from across the Rugby League community. From primary school community rugby league players, through to some of the biggest names in the sport, the campaign shows how we are all united by the importance of the NHS.
Former Warrington Wolves, St Helens and Great Britain star, Paul Sculthorpe, explains how his daughter, Evie, was diagnosed with cancer at the age of just four, but with the support of the NHS battled back from the disease – being clear of the disease for five years. The Rugby League legend says: “Nothing can every repay the NHS with what they did with my daughter, so I’m massively proud to be an ambassador for Beat The Scrum. This campaign aims to make people aware of what they need to do when they require the support of the NHS, and that is really important.”
Widnes Vikings supporter Megan Derbyshire offers an equally poignant story, highlighting the importance of early diagnosis. At the age of 19, Megan visited her GP after suffering headaches. What she initially attributed to university stresses was actually diagnosed as Stage 3 Hodgkin’s lymphoma – a form of blood cancer.
In her video, she says: “I never thought I’d be diagnosed with cancer at my age. If I hadn’t been diagnosed so early, it could have spread to other organs. After six months of chemotherapy, I found out that my scans were all clear and I don’t need further treatment.
“The NHS is such an amazing organisation and I think sometimes we take it for granted. If we can use services in the right way, we can protect the NHS and make sure that it is there for future generations to use. I’m so proud to back Beat The Scrum.”
The importance of A&E departments being free to concentrate on serious and life-threatening situations was highlighted by Widnes Vikings Head of Commercial, Dave Rolt. Five years ago, the life-long Vikings supporter suffered a heart-attack in work, but thanks to the rapid response of the 999 services and the cardiac specialists that treated him, he made a full recovery.
Dave says: “The speed of that response saved my life. I’ve enjoyed five special years, doing a job that I love and welcoming grandchildren to my family. If the NHS hadn’t have been there for me, I’d have missed out on so much.”
The new campaign will be running throughout May and June. To follow the videos, visit www.beatthescrum.com or the social media hashtag #BeatTheScrum. The Beat The Scrum website and email list will also be offering a host of competitions, including exclusive memorabilia and tickets to major Rugby League events, for supporters who back the campaign.
Supporters are invited to share their own stories using the hashtags #BeatTheScrum and #OurNHS.
As Warrington Wolves supporter, Peter Davies, who was supported by the NHS after a serious road traffic accident, says in his video: “The good thing about the rugby league community is that we are one big happy family, and we come together to support important causes like this.”
Beat The Scrum is commissioned by the NHS Mid-Mersey A&E Delivery Board and Community Health Partnerships, and supported by Renova Development.